By Adam Wulf on March 18, 2015
I wrote earlier about the lackluster launch day for Loose Leaf, and over the past 3 months I’ve continued to push through a marketing strategy. This is a marathon, not a sprint. Today is an important mile marker: 3 days bringing nearly 100k downloads!
By Adam Wulf on January 12, 2015
You only get one chance at a first impression – and your app’s first impression is almost entirely dependent on what you do before your launch day even arrives. I first launched Loose Leaf on Nov 18th with only mild success, and I’ve learned an incredible amount since then. I want to use this post to share what I did right with Loose Leaf’s launch, and where I went wrong, and hopefully you can avoid some of the mistakes I made.
By Adam Wulf on January 5, 2015
Possibly the most exciting piece of building Loose Leaf was making the App Preview video that’d show in iTunes when I launched. Making this video was the culmination of over 2 years of work, and symbolized it’s completion in a very tangible way. It was my final step before I could finally submit to Apple!