By ajohnson on February 14, 2012
- John’s Tumblr • David Ogilvy, internal memo: “How to Write,” 1982:…
“David Ogilvy, internal memo: “How to Write,” 1982: The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people write woolly memos, woolly letters and woolly speeches. Good writing is not a natural gift. You have to learn to write well. Here are 10 hints: 1. Read the Roman-Raphaelson book on writing. Read it three times. 2. Write the way you talk. Naturally. 3. Use short words, short sentences and short paragraphs. 4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass. 5. Never write more than two pages on any subject. 6. Check your quotations. 7. Never send a letter or a memo on the day you write it. Read it aloud the next morning – and then edit it. 8. If it is something important, get a colleague to improve it. 9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do. 10. If you want ACTION, don’t write. Go and tell the guy what you want.”
(categories: writing communication management )
By adam.wulf on February 14, 2012
By (author unknown) on February 10, 2012
By philg on February 9, 2012
I enjoyed an outdoor lunch today with a young Dutchwoman. She is married to a hard-charging American litigator and there is a big age difference. I asked whether this wasn’t a recipe for epic problems. She said “I established a system where if one of us does something to upset the other, he or she says ‘I put something into the complaint box and we can discuss it tomorrow.’ Chances are, the next day I will already know what he was talking about and I will bring it up.” Ultimately, though, she said it was necessary to accept the other person. She knocked on the square wooden table and said “You can round off the corners, but your spouse will still have the same basic shape.”
By Jason Kottke on February 8, 2012
Cat Valente remarks on the old-fashionedness on display in Star Trek DS9, particularly in regard to what the characters do and don’t do with their free time, infinite bandwidth, extreme connectedness, and lack of scarcity.
By Steerforth on February 8, 2012
I don’t usually recycle images from Facebook, but just in case there’s anyone who hasn’t seen this yet…
Several wags have commented on how Eva Braun hasn’t aged as well as Adolf, whilst others have talked about the buses running on time.
It’s almost as good as Cats That Look Like Hitler: