As you may have heard, PIE (the Portland Incubator Experiment) has revised its format and is now accepting applications for new startups to come join the space. [Full disclosure: PIE is my day job.] You may have also heard that part of the new PIE is the fact that startups get mentors from Wieden+Kennedy, awesome tech and startup mentors, and mentors from some well known brands like Target, Coca-Cola, and Nike.