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Programming Without a Computer

Programming Without a Computer

I think of this quote almost every day:

I was trying to understand why rockets were so expensive. Obviously the lowest cost you can make anything for is the spot value of the material constituents. And that’s if you had a magic wand and could rearrange the atoms. So there’s just a question of how efficient you can be about getting the atoms from raw material state to rocket shape.

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Step by Step App Store Optimization: An Objective Measure to Find the Best Keywords

Step by Step App Store Optimization: An Objective Measure to Find the Best Keywords

When I launched Loose Leaf, I’d heard about how bad app discovery was in the App Store, so I’d assumed any search optimization I did for the App Store would be a wasted effort. If quality Twitter apps are outranked by unrelated apps, it seems like a crap shoot to even try, so I didn’t.

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Opening Up Loose Leaf Development

You wouldn’t know it, but I had to solve some difficult and interesting problems to get Loose Leaf shipped. You wouldn’t know because I never told anyone. I never described how I built Loose Leaf’s list view before UICollectionView, or how hard it was to get the pen ink to “stick” to scraps efficiently, or what went into creating the scissors tool. I spent 2 years working without sharing anything, and it took me that long to see the missed opportunity of coding silently.

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