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100k Downloads in 1 Weekend!

100k Downloads in 1 Weekend!

Loose-Leaf-DownloadsAsk anyone, and they’ll tell you that launch day is the most important day of an app’s life, and if you miss it then you’ve lost.

I wrote earlier about the lackluster launch day for Loose Leaf, and over the past 3 months I’ve continued to push through a marketing strategy. This is a marathon, not a sprint. Today is an important mile marker: 3 days bringing nearly 100k downloads!

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Anatomy of an App Launch: Success and Failure of Loose Leaf’s First Day

You only get one chance at a first impression – and your app’s first impression is almost entirely dependent on what you do before your launch day even arrives. I first launched Loose Leaf on Nov 18th with only mild success, and I’ve learned an incredible amount since then. I want to use this post to share what I did right with Loose Leaf’s launch, and where I went wrong, and hopefully you can avoid some of the mistakes I made.

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Step by Step: Making an iTunes App Preview Video

Step by Step: Making an iTunes App Preview Video

Possibly the most exciting piece of building Loose Leaf was making the App Preview video that’d show in iTunes when I launched. Making this video was the culmination of over 2 years of work, and symbolized it’s completion in a very tangible way. It was my final step before I could finally submit to Apple!

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