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Anti-Personalization

We can learn a massive amount about people from their interactions on the internet.  What kinds of products can we build now that we have this capability?

When I started thinking about these products, someone told me that he thinks personalization is bad for democracy.  At first I thought that notion was absurd – after all, it is not as if the Fox News enthusiasts are out buying copies of Marx's works in order to broaden their view.

But I have thought more about this, and I have come to agree in some respects.  Another friend, Drew Conway, pointed me to a book called Republic.com 2.0, by Cass Sunstein.

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The Golden Triangle


Transito Golden Triangle
Originally uploaded by dardilrocks.

I heard something this past week that stuck with me all the way to the weekend. To the life of me, I can’t remember who said it but at least I remember what was said:

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