Can't top this
Getting someone to switch is really difficult.
Getting someone to switch because you offer more of what they were looking for when they choose the one they have now is essentially impossible. For starters, they’re probably not looking for more. And beyond that, they’d need to admit that they were wrong for not choosing you in the first place.
Nobody Wants to Read Your Shit
Steven Pressfield shares his #1 lesson for anybody in the working world:
Nobody wants to read your shit.
He explains:
The market doesn’t know what you’re selling and doesn’t care. Your
potential customers are so busy dealing with the rest of their lives,
they haven’t got a spare second to give to your product/work of
art/business, no matter how worthy or how much you love it.
Enormity
Enormity doesn’t mean really enormous. It means incredibly horrible.
The problem with enormity in marketing is that it doesn’t work. Enormity should pull at our heartstrings, but it usually shuts us down.
Coca-Cola vs. Pepsi, Revised Edition
In the last couple of weeks, a JPG has been making the internet rounds and, in the process, has gathered more than 6,500 Diggs (not that that is any measure of successful success, but still…) and has been mentioned in dozens of design and culture blogs, including many which I frequent and respect. The problem is that the JPG is wrong and disingenuous. It comparatively illustrates the evolution of the Pepsi and Coca-Cola logos from their beginnings in the late nineteenth century to their current state at the end of the 2000s. The comparison chart mocks the ever-changing personality of the Pepsi logo in contrast to Coca-Cola's stoic script logo, unaffected by the effects of time. The philosophical point it makes is indeed funny and, for the most part, accurate: Coca-Cola has long been the steady brand that triumphs over Pepsi as the latter attempts to gain ground with brand gimmicks and changes. And I will be the first to admit that the Coca-Cola logo and its consistency over the years is far more supreme than Pepsi, but every time I saw this JPG come up in more and more web sites and blogs I couldn't help but cringe at the inaccuracy and deception it engenders.
10 Steps to Advanced Keyword Research
Posted by randfish
Some keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny on your keywords, I’d recommend having each of these data points.
bit.ly blog – Bit.ly + Google Analytics Campaign Builder Tool
In response to requests from many users for deeper integration of bit.ly with Google Analytics, we’ve built a simple Google Analytics campaign management tool. To get a copy of the campaign tool, go to http://bit.ly/ga-campaign-tool and choose “File > Create a copy.”
Read more on bit.ly blog – Bit.ly + Google Analytics Campaign Builder Tool…
Perform Better With AdSense: The Ultimate Round-Up
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Google AdSense is the easiest and quickest way to make your website, of any size, profitable. Sign-up, generate your ads and copy & paste the code into your web page, and…well, that’s it really. You are earning money. It works by by reading keywords from your content, and then displays content related text and image ads, thus enabling ads specifically targeted to your site and readers.
Read more on Perform Better With AdSense: The Ultimate Round-Up…