Startups, Think Again: Writing Code Is Not Your Biggest Challenge
Web designers and developers are passionate about what they do. It’s that passion that drives us all to take risk and build amazing things.
But at the same time, that passion sometimes makes us dive into projects heads first and unprepared. And that’s when it hits you <*SMACK*> like the first time I went to take a drivers test without studying; stating on the exam that it’s OK to drive through an orange traffic light “when you’re careful” seemed like a good thing to do at that time. It wasn’t.
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Paperback Kindle
Steve Jobs reports today that Apple is selling an iPad every three seconds.
This is a pretty urgent moment for my friends on the Kindle team, so here are some bonus thoughts on pricing, business models and competition:
Two Powerful Marketing Tips for Your Web Site or App
Here at Carsonified HQ, we’re big Dropbox fans. They’ve implemented two really effective marketing tactics that I’d like to share with you.
#1 – Add Gaming Mechanics
Dropbox’s first marketing tactic is to add gaming behavior to the interface. The game is simple: complete five steps and you win 250MB extra storage space.
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When a stranger reads your blog
I had a surreal experience the other day. I was sitting in a coffee shop and watched someone (at the recommendation of a friend who didn’t realize I was within earshot) open up my blog and start reading it. Right there, out of the corner of my eye, someone was experiencing me (well, digital me) for the first time.
Price Anchoring, Or Why a $499 iPad Seems Inexpensive
photo: buckaroobay
When Steve Jobs introduced the iPad, he showed off its high-resolution screen, touted its revolutionary features, and said things like “boom!” and “wow!” a lot. But that wasn’t what made the crowd go wild.
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Why to Advertise in Concentrated Bursts on Facebook
Inside Facebook has very interesting coverage of Levi’s Facebook advertising strategy around its “Fader Fort” event at SXSW. One of the takeaways: there are benefits to doing Facebook advertising in short but intense bursts.
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Finding your Flock in Twitter
Twitter is certainly an interesting beast. It has been the poster child of success stories, saving lives, reporting tragedies, over turning governments and letting thousands of people know where you are going for lunch. There is no denying the impact it has on our scenius.