How I Use Visualization to Drive Creativity
Creativity. I’ve always believed it’s been one of the most important attributes of business success yet something very few business leaders talk about. So I thought I’d write a post about how I drive my personal creativity. (A slightly shorter version of this post originally appeared on TechCrunch)
Need a word for an interesting idea
Was talking today with someone about this:
A movie comes out (Movie X) and is very influential. Many other filmmakers copy the style or the elements of the story, making films Y and Z.
iPhone Needs a New Home


I’d have loved for this post to be the introduction of our latest iPhone application. An application that introduces a new default optional home screen. A screen that doesn’t require you to scan for red dots with numbers inside of them. Instead it would display information and notifications of things that are new and relevant to you. We’ll all have to keep dreaming for the time being. Unless you’re willing to jailbreak your phone it simply isn’t possible to develop and implement this type of hostile UI takeover using the iPhone SDK.
What We Can Learn From Mess
Gary Wolf wrote a Wired cover story about craigslist called “Why Craigslist Is Such A Mess“. It’s a somewhat strange article because it is highly critical of craigslist’s design, management, and lack of innovation. But you cannot read that article and not come away impressed with Craig Newmark, Jim Buckmaster, and the ethos of craigslist.
Jonathan Ive on The Key to Apple’s Success – BusinessWeek
So what does Ive look for when interviewing would-be Apple designers? Belief, passion and a commitment to strive for perfection. "When I'm interviewing people to join the team, the discussions go like this: 'this was my idea, this is how it turned out in manufacturing, and it's rubbish, isn't it? But it isn't my fault'," he recounted wryly, before becoming serious. "There's a list of excuses and reasons why it was somebody else's fault other than the designer's. Now I understand that, I've been there, I've been frustrated beyond words with other companies when I was working independently. But when you've gone through a whole portfolio like that, at some point you have to say: 'if you really do care about the quality of what ends up getting made, wouldn't you find an answer, some sort of alternative, and somehow figure out a way to take your idea and do something with it?'"
Read more on Jonathan Ive on The Key to Apple’s Success – BusinessWeek…
Farmers Didn't Invent Tractors. They Were Busy Farming.
There's a cliche in innovation / entrepreneurship which says, "Scratch your own itch." That is, solve problems that you know really well. Choose markets you know really well.
But a lot of innovation doesn't come from the people who know the industry the best. That's because the closer you are to how something works now, the harder it is to imagine a new and better way of doing things.
Read more on Farmers Didn't Invent Tractors. They Were Busy Farming….
Solving a different problem
The telephone destroyed the telegraph.
Here’s why people liked the telegraph: It was universal, inexpensive, asynchronous and it left a paper trail.
The telephone offered not one of these four attributes. It was far from universal, and if someone didn’t have a phone, you couldn’t call them. It was expensive, even before someone called you. It was synchronous–if you weren’t home, no call got made. And of course, there was no paper trail.
Grave new world
Creativity loves a problem, but it hates a lousy audience.
If everyone around you is sure the economy is tanking, that the end is near, that time is up and the company is headed for the tubes, it’s almost impossible to find a creative solution.