iPhone Needs a New Home


I’d have loved for this post to be the introduction of our latest iPhone application. An application that introduces a new default optional home screen. A screen that doesn’t require you to scan for red dots with numbers inside of them. Instead it would display information and notifications of things that are new and relevant to you. We’ll all have to keep dreaming for the time being. Unless you’re willing to jailbreak your phone it simply isn’t possible to develop and implement this type of hostile UI takeover using the iPhone SDK.
In Brief: The Wrong Kind of Breathtaking

“You know if we roll, we roll big.” Those were the words in 2006 that sent Agency.com’s viral video of pitching for the Subway account to internet infamy and advertising douchebaggery. Well, brand identity has found its equivalent. Yesterday, at the massively trafficked reddit.com, a new user posted a PDF to the presentation — humbly titled "Breathtaking" — accompanying the redesign of the Pepsi logo by Arnell Group. The contents are at once hilarious, pretentious and delirious as they try to establish Pepsi as the center of the universe. Some select pages are posted here and the PDF should still be publicly available somewhere on the internets. Long live the internet as a tool for exposing lameness.











