Giving Better Design Feedback
In previous posts we’ve gone over how to buy design and how to sell design. Let’s take a look at how to give good feedback.
For our purposes, it’s worth noting the difference between a critique (which happens between peers or from more senior professionals, such as art directors), and feedback (which comes from clients). In other words, feedback comes from people paying a designer to solve business problems—people who may not be suitably impressed that you implemented a 16 column grid across a golden mean. (I’ll be impressed FOR them.)
Sorry, you can't be our customer
There are interactions marketers have with prospects where the prospect wants something and the marketer or organization just isn’t interested in delivering it. These interactions almost always end badly.
I visited a Blockbuster store in London, hoping to rent an appropriately Royal-family focused DVD. After a bit of search, I found it. Would they sell it to me? No, it’s rental only. Oh, can I rent it? (I asked with my full US accent). Sure, fill out this form.