In previous posts we’ve gone over how to buy design and how to sell design. Let’s take a look at how to give good feedback.
For our purposes, it’s worth noting the difference between a critique (which happens between peers or from more senior professionals, such as art directors), and feedback (which comes from clients). In other words, feedback comes from people paying a designer to solve business problems—people who may not be suitably impressed that you implemented a 16 column grid across a golden mean. (I’ll be impressed FOR them.)