Price Anchoring, Or Why a $499 iPad Seems Inexpensive

photo: buckaroobay

When Steve Jobs introduced the iPad, he showed off its high-resolution screen, touted its revolutionary features, and said things like “boom!” and “wow!” a lot. But that wasn’t what made the crowd go wild.

Read more on Price Anchoring, Or Why a $499 iPad Seems Inexpensive…

Google Author link