Entries from June 2009

Following up on our recent look into the world of fictional adventure literature, we now turn to the true life tales of exploration, adventure, and survival against all odds that have inspired countless readers for generations. Unlike their fictional counterparts, these riveting tales of conquests and ill fated journeys are completely true, and stand as a testament to man’s unquenchable desire to seek out the unknown, often against all odds and in the face of unbelievable hardship.
This is not considered a complete list of all the great tales of true life adventure, so please take advantage of the comments section to share what other true life tales of adventure you recommend to your fellow men.
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Posted by MikeK@DanconiaMedia
This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of SEOmoz, Inc.
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It is such a cliché: Don’t just present data, tell a story.
Yet it is rarely followed.
We almost always present data.
Actually we don’t present data, we send out reports. With data. Lots of it. With 6 size font and some pies and stacked bar graphs thrown in.
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Terms of services and Privacy Policies as legal documents are a pain for everyone.
When you create a web service you must offer those declarations (like in the screenshot below) and have your users agree with you before going any further. This protects you as a company and them against any misuse or abuse of your service and is an opportunity to lay transparently your practices in terms of data collection, data privacy, conflict resolution etc…

The only problem? no one really cares to read them. And even worse, it is a real pain for the startup executives to write them. Usually those are outsourced to a law firm, that will charge you too mych for it, and if no budget is allocated, to the in-house marketing/copyrighter that has to gather the relevant points and translate them into 2 documents that will be posted online.
The pain grows over time since any change on the site that has to do with data collection (meaning nearly anything) has to be reflected and therefore updated. And still no one cares to read. Not that this is not important. But it is just a painful and boring thing to do. Not mentioning it is hardly visible.
Many times, young services just try to solve the issue by spotting related or competing services and copy/paste the Terms and Privacy Policy on their site (which can be funny since sometimes they even leave the original name of the company)
To summarize: those docs suck, no one wants to write them, update them and worse read them. However those are very important specially in the case of conflict, just like a contract.
Here is an idea i suggest
A simple service (codename TERMS4ALL) that offers tailored templates of terms of services and privacy policy. This is how it works
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Pixidou is a new open source AJAX image editor which will allow you to :
- adjust brightness
- adjust contrast
- cropping
- flipping
- negative
- resizing
- rotating
- tint
images.
What you need to get running
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Posted by randfish
(Intro: This post continues a series of personal growth focused entries. It doesn’t have much direct, applicable SEO value, so feel free to skip if that’s what you’re seeking)
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Introducing 80+ ridiculously rad social networking icons, made by deft-fingered Haitian refugees, not really… but really. I’ve developed over 80 refined, amazing social networking icons for the top networks around. They’re all the rage with you crazy newsk00l intarweb kids. Use them on your blogs. Put them on t-shirts, coffee mugs, your face-space or whatevs.
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I’ve seen a good bit of sample code that shows how to implement using a UINavigationController in a view controller that is managed by a UITabBarController, but I haven’t seen much on how to do it with Interface Builder. Turns out that it’s pretty simple and I’m going to show you how.
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Posted by Sam Niccolls
A lot a marketers focus optimization efforts at the bottom of their conversion funnels. One effective way to examine conversion rates at the bottom of the funnel is to create a custom segment that excludes visitors who bounce. As this segment gives you a view of your engagement data that only shows interested visitors, this is a great way to inform site changes. After all, these visitors are the ones who are most likely to convert into paying customers.
But what about the top of the funnel? Are too many of your visitors leaving on arrival? If so, delve deeper into which pages are causing you the most bleeding. And don’t get too far ahead of yourself with site changes before you first identify your highest volume SEO entry pages. To make site changes without looking the top of your conversion funnel is to rent a tux before finding a prom date. It costs a lot and it leads to embarrassment.
Yet many sites still don't think of pages other than their homepage as landing pages. It is not just pimple popping amateurs making this mistake, either. Numerous startups and online retailers, who get 80% of their overall traffic from Google, fall into the trap of designing individual product pages that rank well, drive 50-60% of their overall traffic, yet have bounce rates over 75%.
Avinash Kaushik, Google’s Analytics Evangelist, always says your homepage is not a golden door through which all your visitors will pass. And he’s right. Search engines have flipped the funnel. Every page that drives traffic is a landing page. But just because Google decides your homepage doesn’t mean you can’t optimize the performance of your lower level pages. Do you have underperforming product listings, profile pages, articles, or other entry URLs?
If so, here's a quick checklist to revamp your lackluster landings:
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