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Link to Original

http://lsvp.wordpress.com/2009/05/20/how-to-use-popularity-lists-to-influence-your-users-behavior/
by jeremyliew at Lightspeed Venture Partners Blog

Excerpt

Two years ago I asked if crowds generated wisdom, or simply crowdiness. Today’s WSJ has a really interesting article on the same topic, concluding that popularity is self fulfilling and that arbitrary top 10 lists can meaningfully increase the popularity of the items on that list:

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