Sorry, you can't be our customer

There are interactions marketers have with prospects where the prospect wants something and the marketer or organization just isn’t interested in delivering it. These interactions almost always end badly.

I visited a Blockbuster store in London, hoping to rent an appropriately Royal-family focused DVD. After a bit of search, I found it. Would they sell it to me? No, it’s rental only. Oh, can I rent it? (I asked with my full US accent). Sure, fill out this form.

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