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Link to Original

http://www.smashingmagazine.com/2009/02/02/mastering-wordpress-shortcodes/
by Jean-Baptiste Jung at Smashing Magazine

Excerpt

Introduced in WordPress 2.5, shortcodes are powerful but still yet quite unknown WordPress functions. Imagine you could just type “adsense” to display an AdSense ad or “post_count” to instantly find out the number of posts on your blog.

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