An Open Source Guide for Launching Your Indie App

Since launching Loose Leaf 5 months ago, I’ve learned a lot about how to get an app in front of its target audience, and everything I’ve learned would’ve been exponentially more powerful if I’d known it pre-launch instead of post-launch. That’s exactly why I’ve written and open sourced the App Launch Guide for indie devs.

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The 2 Week Open Source Live Stream App Experiment

I’ve just recently completed an interesting experiment: coding an iOS game in only 2 weeks, open sourcing 100% of the code, and doing 100% of the development on live stream. The result: Spare Parts – a silly 2D physics game where you can build crazy contraptions. The videos below might give you an idea for the app:

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100k Downloads in 1 Weekend!

100k Downloads in 1 Weekend!

Loose-Leaf-DownloadsAsk anyone, and they’ll tell you that launch day is the most important day of an app’s life, and if you miss it then you’ve lost.

I wrote earlier about the lackluster launch day for Loose Leaf, and over the past 3 months I’ve continued to push through a marketing strategy. This is a marathon, not a sprint. Today is an important mile marker: 3 days bringing nearly 100k downloads!

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